Marca españa, as part of its international expansion, will conduct a promotional campaign of Spanish baby products in the Liverpool department store, with over 70 shops all over Mexico. This campaign is carried out with the support of ICEX, the Spanish Institute for Foreign Trade.
The developed promotional campaign will be in effect from November 23rd to December 23rd 2011 in which a consumer who purchases a spanish product is prized with a Marca España gift.
This important promotion will take place in 17 diferent department stores in whole Mexico (Liverpool selected the most important stores such as Polanco, Santa Fé, Interlomas and Satélite), which means it will take place in the following cities: México DF, Guadalajara, Monterrey, Puebla, Querétaro, Cuernavaca y Metepec.
On the other hand, the spanish brands that are already present and that will represent the childhood product lines, are, in total, 14 brands of children’s fashion, footwear and puericulture: BARCAROLA, CONGUITOS, CREACIONES CHARO , CRIO´S, ELISA MENUTS, FINA EJERIQUE , KOBEZ , LULLABY, TORRES, TUCTUC , TUTTO PICCOLO , BOLIN BOLON, NINIWALKER and SUAVINEX, that have to offer products with the most quality and adaptability, as well as design.
Here you may check the promotional flyer.
We are sure that this campaign will be successful and will place the spanish children`s products in the mexican consumer`s mind as brands that offer products with design, quality, innovation and safety, which characterizes the Marca España.
To ask for more information, please complete the following e-mail form.
10.11.2011